Your ad platforms
model missing signals.

But they can't
protect you from

A ₹250 Crore Penalty.

Ad platform consent features handle browser-side tags. They don’t touch your SMS campaigns, WhatsApp dispatches, CRM syncs, or server-side conversion uploads. They generate zero legally auditable proof. And when a user opts out, your outbound pipelines keep firing until the next batch sync — violating DPDP Section 6 with every message sent.

NodGuard captures DPDP-compliant consent across every channel, enforces it at the point of dispatch, recovers opted-out users through intelligent multi-session re-prompts, and keeps your server-side attribution pipeline running with consent-verified data.

- THE PROBLEM

Three gaps your current
consent setup leaves wide open.

The Compliance Gap

The Act requires purpose-specific notices, 22 regional Indian language support, grievance officer details, and withdrawable consent backed by auditable proof. A generic cookie popup doesn’t cover this. No audit trail means no. defensible evidence during a DPBI proceeding.

The Omnichannel Gap

Browser-based consent tools update
ad scripts — but they don’t reach your
messaging platforms, CDP sync jobs,
or customer match uploads. During
the sync delay, your outbound
pipelines process data without valid
consent.

The Revenue Visibility Gap

When consent is denied, standard tools drop tracking entirely — or model the gap with statistical estimates you don’t own or control. NodGuard gives you both: full deterministic attribution for consented users AND privacy-safe aggregate data for non-consented users, inside your own dashboards.

- THE SOLUTION

Capture. Enforce. Attribute. Measure. All in one platform.

DPDP-
Compliant Consent Capture

Purpose-specific, multilingual consent
capture with tamper-proof audit records.
Every consent action generates exportable legal evidence for DPBI proceedings.

Omnichannel Consent Enforcement

Synchronize consent state across web, SMS, WhatsApp, email, CDP syncs, and CRM workflows. Consent withdrawal takes effect at the point of dispatch —
not at the next batch sync.

Consent- Aware Server- Side Conversion Routing

Route rich conversion events for consented users to ad network server APIs. For non-consented users, route anonymized aggregate data — keeping your measurement models alive without processing personal data.

Multi-Model Attribution & Cross- Platform Dedup

Four attribution models (last-click, first- click, linear, time-decay). Cross- platform overlap detection at the order level across web and app. Consent- verified ROAS reporting.

Marketing Intelligence Dashboard

Consent rate analytics, re-consent recovery tracking, consented vs. non- consented revenue split, audience quality scoring, and compliance evidence export — all in a single CMO- ready view.

First-Party Data Activation

Sync consent-verified audience segments to your CDP, CRM, and ad platforms. Block opted-out records before they reach downstream systems. Activate only compliant, first- party data.

- HOW IT WORKS

From consent capture to
compliant campaign dispatch.

Consent rate analytics, re-consent
recovery tracking, consented vs. non-
consented revenue split, audience
quality scoring, and compliance
evidence export — all in a single CMO-
ready view.

Step 1: Capture

DPDP-compliant notices on your website — purpose-specific, in the user's language, with Grievance Officer details. Every choice recorded with tamper-proof audit proof.

Step 2: Enforce

Every outbound transmission — ad API call, SMS, CRM sync, WhatsApp campaign — screened at dispatch. Opted-out contacts blocked. Consented contacts flow through with full data.

Step 3: Recover

When a user declines, NodGuard re-prompts on subsequent visits — up to 3 configurable attempts. After 3 rejections, a non- intrusive recall badge replaces the prompt. Consents that would be lost permanently are recovered.

Step 4: Attribute

Consented events routed to ad network server APIs with full attribution data. Non-consented transactions captured as anonymized aggregate volume. Cross-platform overlap flagged at the order level.

- DPDP COVERAGE

Every section of the DPDP Act. Covered.

- INDUSTRY SOLUTIONS

Built for the industries DPDP hits hardest.

- TRUST & SECURITY

Enterprise-grade security. India- first data residency.

- COMMON QUESTIONS

Frequently Asked Questions.

The DPDP compliance deadline is May 2027.

Your outbound pipelines are already live.

Every campaign dispatched without consent-verified data is a compliance exposure.
NodGuard deploys in weeks, not months — and starts generating auditable consent
records from day one.

Your ad platforms model missing signals.

But they can't protect you from